Physical Engagement Intelligence

One Link.
Many Placements.
Clear Analytics.

Create dynamic QR and NFC experiences, route visitors by time, place, or context, and measure every real-world touchpoint from one dashboard.

2.4M+
Scans tracked
18K+
Placements active
99.9%
Uptime SLA
Scanlayer Analytics — Rosewood Hotel
4,821
Total Scans
↑ 18% this week
3,104
Unique Visitors
↑ 12% this week
94%
Rule Match Rate
↑ 3% this week
Top Placements by Scans
Room 101 NFC
882
Lobby QR
724
Pool Menu
558
Spa NFC
413
Conference A
284
NFC Tap
Room 204 · 2 sec ago
+24%
Lobby engagement

Traditional QR codes are completely blind.

You know you got scans. But which table? Which floor? Which event sign?

Static QR codes give you nothing — no placement data, no context, no routing logic. Every physical touchpoint is a black hole.

No placement-level data

You see total scans, but can't tell if they came from Table 3, the entrance sign, or a booth at an expo.

Static destinations

Your breakfast QR still shows the dinner menu at midnight. Rules don't exist. Every visitor gets the same outdated page.

Hundreds of unmanageable codes

Changing an offer means reprinting every QR code in every location. One update, hundreds of physical codes — a logistical nightmare.

Zero optimization signal

Without knowing which placements convert best, you're guessing where to focus. Budget is wasted on ineffective physical locations.

From scan to insight in milliseconds.

Every scan triggers a smart chain of events — placement identified, rules evaluated, visitor routed, data captured.

Step 1
Scan / Tap
Visitor scans QR or taps NFC at any physical location
Step 2
Placement ID
System identifies exact physical placement — table, room, booth, sign
Step 3
Rule Engine
Time, date, device, and location rules evaluated instantly
Step 4
Analytics
Scan logged with full context: time, device, placement, rule matched
Step 5
Redirect
Visitor sent to the perfect destination — menu, form, schedule, review page

Everything you need to own
your physical engagement layer.

From creation to analytics, Scanlayer is the only platform purpose-built for physical-world link intelligence.

Dynamic QR & NFC Links

Create one smart link that powers unlimited QR codes and NFC tags. Change the destination anytime — no reprinting required.

Smart Placements

Assign each physical QR or NFC tag as a named placement — Table 5, Room 302, Booth A, Entrance Sign. Track each one independently.

Placement-Level Analytics

See scans, unique visitors, peak hours, and device breakdown per placement. Understand which physical spots drive the most engagement.

Time & Date Routing

Show breakfast menus in the morning, dinner specials at night, event schedules during the event. Fully automated by time rules.

Location-Based Routing

Detect visitor country or region and serve localized content, language-specific menus, or region-relevant landing pages automatically.

Device-Based Routing

Route iOS users to your App Store page, Android users to Google Play, and desktop users to your full website — all from one link.

Social Media Links

Connect your social profiles to physical placements. One tap on an NFC card, and visitors land on your Instagram or LinkedIn page.

Google Reviews Integration

Trigger your Google Review link at exactly the right moment — after a meal, a checkout, or a service interaction. Grow your rating effortlessly.

Downloadable QR Assets

Export print-ready QR codes in SVG, PNG, or PDF format with your brand colors, logo, and custom call-to-action text included.

The right content.
At the right moment.

Set intelligent routing rules once. Scanlayer does the rest — automatically, across every placement, 24/7.

🍽️
Restaurant Menu Rules
Placement: Table QR Code
07:00 – 11:00 → Breakfast Menu Active
11:00 – 16:00 → Lunch Menu Active
16:00 – 23:00 → Dinner & Cocktails Upcoming
23:00 – 07:00 → Beverages Only Menu Upcoming
🎪
Event Lifecycle Rules
Placement: Conference Booth QR
Before Event → Event Landing Page Done
Day Of → Live Schedule & Map Live
During Session → Speaker Profile + Q&A Live
After Event → Feedback Form + Resources Upcoming
🏨
Hotel Room NFC Rules
Placement: In-Room NFC Desk Card
Morning → Room Service Breakfast Menu Active
Afternoon → Spa & Activities Booking Upcoming
Evening → Dinner Reservation Form Upcoming
Checkout Day → Google Review Link Upcoming
🛍️
Retail Store Rules
Placement: Window QR Display
Weekday → New Arrivals Catalog Active
Weekend → Weekend Flash Deals Upcoming
iOS Device → App Store Download Active
After Hours → Online Shop + Hours Active

Built for every physical space
that matters to your business.

Whether it's a restaurant table, a wedding reception, or a birthday party, Scanlayer turns any physical touchpoint into measurable intelligence.

🍽️

Restaurants & Cafés

Time-based menu routing, Google Review collection after meals, table-level scan analytics.

Table QR Menu Rules Reviews
🏨

Hotels & Resorts

In-room NFC cards, spa booking routing, checkout review prompts, per-room engagement data.

NFC Cards Room Analytics Booking
🎪

Events & Exhibitions

Booth QR codes, live schedule display, speaker profiles, post-event feedback collection.

Booth QR Live Rules Feedback
💒

Weddings

Guest photo uploads, a shared wedding album, table QR for schedules and venues, and placement-level engagement insights.

Guest Album Photo Upload Table QR
🎂

Birthdays & Celebrations

Party QR on invites and tables, collect guest memories in one album, and share highlights after the celebration.

Guest Uploads Shared Album Party QR
🏢

Offices & Coworking

Desk NFC cards, meeting room bookings, visitor check-in flows, floor-by-floor engagement maps.

Desk NFC Rooms Check-in
🛍️

Retail Stores

Product QR codes with live pricing, app download routing, loyalty program sign-ups by location.

Product QR Device Routing Loyalty
🏥

Clinics & Healthcare

Waiting room info QR codes, appointment booking NFC tags, post-visit feedback and review links.

Waiting Room Appointment Feedback
🏗️

Real Estate Showrooms

Unit-specific QR codes, virtual tour routing, floor plan downloads, agent contact NFC cards.

Unit QR Virtual Tours Agent NFC
Analytics Overview · Last 30 Days
24,819
Total Scans
↑ 22% vs last month
16,402
Unique Visitors
↑ 18% vs last month
67%
QR vs 33% NFC
Stable split
2:14 PM
Peak Hour Avg
Weekdays highest
Scans by Hour (Today)
Device Breakdown
82%
Mobile
11%
Tablet
7%
Desktop
54%
iOS
46%
Android

Every scan tells a story. We help you read it.

Your physical world generates data constantly. Scanlayer captures all of it, makes sense of it, and surfaces the insights that matter for your business.

  • Placement-level leaderboards

    Instantly see which tables, rooms, or booths drive the most engagement — and which need attention.

  • Peak hour heatmaps

    Identify when your physical touchpoints are most active by hour, day, or week to optimize staffing and promotions.

  • Rule performance tracking

    See which smart routing rules triggered most often and how they performed. Fine-tune in real time.

  • CSV export & API access

    Pull all your scan data into your BI tools, CRMs, or data warehouse. Full API access on Business plan.

Optional hardware kits.
Professional, on-brand, ready to deploy.

Pair your Scanlayer smart links with premium physical products — designed to impress guests and built to last in any environment.

🖨️

3D Printed Desk Cards

Elegant tabletop stands in your brand colors, pre-loaded with your QR code.

📱

NFC Desk Cards

Sleek credit-card sized NFC tags, embedded and ready to tap. No battery needed.

📋

QR Table Cards

Restaurant-grade laminated QR cards. Water-resistant, durable, and professional.

🎫

Event Badges

NFC-enabled conference badges with your branding and attendee smart links pre-configured.

🏪

Custom Venue Kits

Complete branded deployment kits for hotels, restaurants, and retail — designed to your spec.

Frequently asked questions

Clear answers about Scanlayer for search engines, AI assistants, and teams evaluating physical QR and NFC analytics.

What is Scanlayer?

Scanlayer is a Physical Engagement Intelligence Platform. It lets you create one dynamic smart link for many physical QR and NFC placements, route visitors with smart rules (time, location, device, and context), and measure scans and taps per placement from a single analytics dashboard.

How is Scanlayer different from a generic QR code generator?

Generic QR tools create static codes with little or no placement-level insight. Scanlayer tracks each physical placement separately (tables, rooms, booths, signs), supports dynamic destinations without reprinting, and includes a rule engine plus analytics for scans, unique visitors, devices, and peak hours.

What is a smart placement?

A smart placement is a named physical touchpoint—such as Table 12, Lobby NFC, or Booth A—linked to your smart link. Each placement has its own short URL or code so you can see which location drives engagement.

What analytics does Scanlayer provide?

Scanlayer reports total scans, unique visitors, QR versus NFC split, peak hours, device and platform breakdown, top placements, geographic context where available, and a detailed scan event log with filters.

What are smart routing rules?

Smart routing rules automatically send visitors to different destinations based on conditions such as time of day, date, country, device type, or event phase—for example breakfast menu before noon, live schedule during an event, or a Google Review link after checkout.

Does Scanlayer support NFC as well as QR codes?

Yes. The same smart link and placement model works for printed QR codes and NFC tags. Scanlayer distinguishes scan versus tap events so you can compare QR and NFC performance.

Who is Scanlayer built for?

Scanlayer is built for restaurants, hotels, events and exhibitions, offices, retail, clinics, and real estate showrooms—any business that uses physical QR or NFC touchpoints and needs measurable, placement-level analytics.

Start free. Scale as you grow.

No contracts, no hidden fees. Upgrade or downgrade anytime. Every plan includes unlimited scan tracking.

Free
$0
forever — no credit card
  • 1 smart link
  • 1 placement
  • Basic scan analytics
  • QR code download
  • 500 scans / month
Get Started Free
Business
$99/mo
per workspace · billed monthly
  • Everything in Pro
  • Unlimited placements
  • Team access & roles
  • Advanced analytics
  • CSV data export
  • Full API access
  • White-label options
Contact Sales
Start in under 2 minutes

Turn every physical touchpoint
into measurable insight.

Join thousands of businesses using Scanlayer to understand, optimize, and monetize their physical engagement layer.

Free forever. No credit card required. Setup in minutes.