One smart link. Many placements. Clear analytics.
Your core dynamic link for measurable physical engagement.
The Smart Link template is the foundation of Scanlayer—a dynamic destination you deploy across tables, rooms, booths, and signs, each tracked as its own placement. Route visitors by time, location, or device without reprinting, and see which physical touchpoints actually drive engagement.
What you get with every template
- Unlimited placements per smart link—each with its own QR asset and analytics lineage
- Routing rules for time of day, date, country, device type, and event phase
- Placement-level analytics: scans, unique visitors, QR vs NFC, peak hours, and devices
- Downloadable QR assets (PNG/SVG) and NFC-ready placement URLs
- Central dashboard to update destinations without reprinting physical materials
Built for real venues and teams
Multi-zone venues
Deploy one smart link across lobby, patio, bar, and private dining—compare performance by zone and optimize staffing or signage.
Campaigns with physical attribution
Tag posters, table tents, and packaging with placement-specific codes so marketing sees ROI by location, not vanity totals.
Hybrid QR and NFC deployments
Mix printed QR codes and NFC tags under one link; Scanlayer reports scan vs tap so procurement stays data-driven.
How it works
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1
Create your smart link
Set a default destination and optional routing rules. Your link stays dynamic—destinations can change anytime from the dashboard.
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2
Add smart placements
Name each physical touchpoint (Table 12, Lobby NFC, Booth A). Every placement gets a unique short path for clean attribution.
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3
Deploy QR and NFC
Download branded QR assets or program NFC tags to placement URLs. Printed materials stay useful even when destinations change.
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4
Measure and optimize
Watch placement analytics update in near real time. Compare top performers, peak hours, and rule performance to refine operations.
Smart link dashboard preview
See how one link powers many placements with live analytics, routing rules, and downloadable assets—all from a single workspace.
- Placement leaderboard with scan and unique-visitor counts
- Rule timeline showing which destination fired and when
- QR vs NFC split for hybrid deployments
Why placement-level analytics beat aggregate scan counts
A single QR code with one total tells you people engaged—but not whether the patio outperforms the bar or which campaign placement converted. Scanlayer binds every interaction to a named placement so operators and marketers share one source of truth.
Dynamic destinations do not erase context: routing rules change where guests land while placements preserve where they started. Historical trends stay coherent even when menus, promos, or landing pages rotate.
Routing rules for real-world operations
Breakfast menu before noon, dinner after 5 p.m., Google Reviews after checkout, or a closed message on holidays—rules run automatically so front-of-house teams are not reprinting weekly.
Combine time, geography, and device hints to match how your venue actually works. Pro plans unlock the full rule engine; every template inherits the same placement and analytics model.
Built for teams that outgrow generic QR tools
Scanlayer is a Physical Engagement Intelligence Platform, not a static code generator. Smart links are the hub: templates layer guest experiences on top while analytics and routing stay consistent.
Common questions
How is a smart link different from a static QR code?
A smart link encodes a Scanlayer URL you control. Destinations and routing rules update centrally; placements still attribute each scan or tap to a physical location. Static codes lock you to one URL with little or no per-placement insight.
Can I use the same smart link for QR and NFC?
Yes. Create placements for each touchpoint—some with printed QR, others with NFC tags. Analytics distinguish scan vs tap events under the same link.
Do I need a separate link for every table?
No. One smart link can power many placements. Each placement has its own code or path for analytics while you manage destinations and rules once.