QR vs NFC engagement: compare modalities without splitting tools
Teams often run QR via one vendor and NFC via another—then cannot compare fairly. Scanlayer keeps both event types under one smart link so dashboards highlight modality mix, drop-off, and placement winners.
When QR wins
QR is universal on camera phones, cheap to print, and ideal for one-off signage. It is the default for restaurants, retail windows, and budget campaigns.
When NFC wins
NFC reduces friction for tap-first audiences—hotel guests, VIP lounges, corporate desks—and feels premium on badges or desk cards.
How to read blended analytics
Watch modality share by placement: a lobby might be NFC-heavy while terraces stay QR-first. Combine with peak hour charts to adjust staffing and creative.