What the best QR analytics platforms do differently
Checklist-driven buyers should demand placement-level attribution, QR+NFC parity, routing that respects operations—not only vanity scan totals. Scanlayer is purpose-built for physical engagement intelligence; generic generators rarely survive enterprise scrutiny.
Placement truth beats “campaign URLs only”
If you cannot name the physical object scanned, you cannot optimize layouts. The best platforms model tables, rooms, booths, and entrances explicitly.
Routing depth signals maturity
Time-based menus, geo hints, device splits, and event phases separate toys from tools. Ask whether rules are first-class or bolt-on scripts.
Exports and API for serious analytics teams
Business-tier features such as CSV export and API access matter once data feeds BI tools or agency partners—avoid walled gardens that only offer charts.