QR analytics built for restaurants—not generic QR tools
Restaurants deploy dozens of identical-looking QR codes. Scanlayer treats each table, bar, patio zone, and campaign as its own placement so you see performance by location, time, and menu moment—not one blended total.
Why placement-level data matters in hospitality
A single “menu QR” tells you that people scan—but not whether Table 22 outperforms the patio, or whether late-night drink menus convert better than lunch.
With smart placements, you keep one dynamic smart link and still attribute every scan to a named physical touchpoint. Change destination URLs by time of day (breakfast vs dinner), route locals to reservations, or push Google Reviews after dessert—without reprinting.
What you should measure beyond total scans
Pair total scans with unique visitors, QR vs NFC split where you use both, peak hours by placement, and device mix to coach staff and redesign underperforming zones.
When you run review or promo campaigns, tag placements by campaign so leadership can see ROI by initiative—not vanity totals.
How Scanlayer fits front-of-house operations
Teams create one smart link per venue or brand, add placements for each table or zone, download QR assets (PNG/SVG) or point NFC tags at placement URLs, and watch analytics update in near real time.
Routing rules handle operational reality: different URLs for breakfast, brunch, events, or “closed” messaging—so printed materials stay useful longer.
Questions
Do I need different QR codes for each table?
Each placement can have its own code or short path so analytics stay separate. You still manage destinations centrally through your smart link and routing rules.
Can we use the same system for Google Review prompts?
Yes. Route specific placements or time windows to your Google Reviews destination while keeping menu traffic on other URLs—and measure which placements drive reviews.